Forma Pilates was taking the Pilates world by storm. As a private, invite-only studio in Los Angeles, they were the go-to studio for A-list celebrities like Kendall Jenner, Hailey Bieber, and Ariana Grande. Forma Pilates was growing a massive Instagram following of women from around the world who wanted to take their classes, and the business wanted to bring the Formal Pilates Method to a global audience.

The Outcome:

Forma Pilates approached Social Style House to build their fitness platform (desktop and mobile apps) in less than 30 days. Our team worked quickly. Our development team negotiated contracts for a Forma Pilates app platform. Our content production team produced and filmed Forma Pilates’ online library of workouts, filmed an online library of workouts, and built their digital presence from the ground-up. We also created a marketing launch plan.

The results were impressive. In the first month, they collected over 500 paying subscribers totaling $30,000+ per month in recurring monthly income. Forma Pilates more than doubled their Instagram following, accelerating their sales while expanding their social media presence.

We also built out the Ecommerce site to sell merchandise. See our work below.


  • Content creation

  • Social media advertising

  • MasterClass production

  • Email newsletter marketing


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